![]() ![]() “Accessibility was a key component of our plan for this ice cream,” Kollesoff said. While next-level innovation often comes at a premium, Brave Robot’s ice cream will be available for a suggested retail price of $5.99 per pint. The microflora then takes the place of the cow in creating a protein that can be used to make vegan versions of dairy-based food such as milk, cheese, and ice cream. ![]() Brave Robot ice cream uses Perfect Day’s dairy-identical but animal-free whey protein, which is made by inserting a cow’s DNA sequence as a blueprint into yeast-based microflora. The Brave Robot brand is the first product line from The Urgent Company, a new sustainably focused consumer food company founded by alternative dairy protein manufacturer Perfect Day and Kollesoff, a longtime dairy product developer. We see Brave Robot Ice Cream as an integral part of the solution.” “Dairy alternative ice creams always miss the mark on taste, and today’s consumer is hungry for better options. No more eating plants for dessert, no more milk from factory farms needed,” Paul Kollesoff, co-founder of Brave Robot’s parent company The Urgent Company, said. It shows that this is what America has been urgently waiting for. “The opportunity to pioneer a new food category doesn’t happen too often, and now 5,000 retail stores are with us. This expansion represents a 1,500-percent increase of Brave Robot’s retail footprint, placing the brand’s innovative ice cream pints in traditional grocery stores such as Kroger, Harris Teeter, Albertsons/Safeway, Stop & Shop, and Shoprite, and natural grocers such as Sprouts, Harmons, New Seasons, Fresh Thyme, and Earth Fare. Brave Robot made a limited retail debut in July 2020 with eight flavors: Vanilla, Buttery Pecan, Blueberry Pie, Raspberry White Truffle, Vanilla ‘N Cookies, PB ‘N Fudge, Hazelnut Chocolate Chunk, and A Lot of Chocolate. And click here if you want to learn more about the intersection between dairy and the climate.New dairy-identical ice cream brand Brave Robot will expand its retail footprint to 5,000 stores by April 22 (Earth Day). BRAVE ROBOT ICECREAM FREEYes, a free pint of creamy, dreamy ice cream. ![]() So mark your calendars for this weekend and head to the company's website here for a free pint of your choice. And did we mention all of the ingredients are non-GMO? It's a win-win-win-win. The whey used in Brave Robot ice cream is molecularly identical to milk whey thanks to science! It's kind of like what Impossible Foods did with plant-based substitutes for meat products. It's all the creaminess and texture of regular ice cream without any of the animal cruelty or environmental degradation. Photo: Brave Robotįor those of you who don't know, Brave Robot is the vegan ice cream company that uses what they refer to as animal-free dairy, i.e., plant-based whey by Perfect Day. Brave Robot's very own ice cream truck will make stops at Block Party in Highland Park on Friday at 5 p.m., Prince Street Pizza in WeHo on Saturday at 11 a.m., and at Taco Vega in Fairfax on Saturday at 4 p.m. On Friday, April 22, and Saturday, April 23, in celebration of Earth Day, the "animal-free dairy" ice cream company Brave Robot will be popping up at restaurants and bars around L.A. That's why we felt this news deserved its own article. It's not every day you get handed premium plant-based ice cream for free. ![]()
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